As I will be focusing on publication design a fair bit throughout my FMP I've been trying to find a wide range of publications experimenting with various different approaches. Unfortunately their isn't a description of the project to comment on, but the aesthetic gives an idea that the denim are for working males due to the time card cover. I want to focus on creating reason and concepts for every detail of my publication. Why the stock, Why the layout, Why the typography used etc. To ensure I create informed design appropriate to my clients.
Although there isn't much of a description online, I managed to find book with an in depth analysis of their approach. "We feel it is our role to really listen to the client and communicate their philosophy and personality", this quote has really made me consider my approach to design, I will be putting this into practice this year as I will be working closely with clients.
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