Sketch book covers.

I realised the sketch book covers were the wrong colour for each grid so I had to make amendments.

Promotional posters Test

Publication.

The finished publication, I took a lot of inspiration from Typo London's conference guide as to the content, but decided to add a couple of architects. I feel by adding the architects it gives a better idea as to what the event is about, it showcases the traits of essential minimalism and the introspective design it holds.

Publication spreads.

Just a few variations of the publication layout, I'd like to keep the design very minimal and the typography structured with no unnecessary or fancy graphics.

Mocked website.

Architecture Foundation.

A wee bit of online promotion, nothing special just an article on 'the architecture foundation's' website, I havnt completed the article but the graphic is there with a short description of the event.

Iphone_mocked

Final Nametag.

Keeping the design the same as the tickets to maintain consistenacy within the smaller formats, here are the name tags, I now need to print them and laminate them. Forunately I still have Typo London's name tags which have a handy clip on them. All I need to do is hole punch the laminated name tags and they're done.

Layout tests.

Now Will has provided me with some illustrations I started experimenting with layouts, In all honesty I think the publication would work much better if it were all illustrations, Wills work looks really nice and fits in well with the content.

Final ticket.

The final design for the ticket, with the grid applied according to the type of ticket, student/adult/senior. I think the difference in aesthetic works well and creates a greater over all aesthetic for the brand.

Final Flyer.

The final design for the flyers, I thought it would be quite nice to using a part of the grid to add a little extra to the design, I stated earlier I thought it was missing something and I think this could be it. Other than that I wanted to keep the flyer design similar to the poster as they performed the same function. Really happy with the result especially the new touch, I will now apply this to the rest of the brand and I think a Gif of the changing parts of the grid would look really nice as the first page for the website.

Publication images.

Initial versions of the publication with images, I've no doubt once Will has completed the illustration they will replace a lot of the images but I wanted to get an idea of how the type sits at the minute with images.

Layout tests.

Now I have gathered some of the information for our pyramid publication I wanted to experiment with a few layout ideas, As the content later on in the publication is more about sacred geometry I tried to keep the layouts structured and fairly similar throughout the book. I still need illustrations from Will to use instead of some of the imagery, it will give the publication a more rustic feel and mix up the content.

Tubes.

Type.

We decided to use Clarendon as the typeface for the headers, due to slab serifs being related to Egyptian typography. We wanted to use hieroglyphs for the icons running along the top of the page also, specific ones to represent what the chapter was about.
Univers was chosen for the body copy as there is a lot of type within the book, mainly information based which needs to be delivered clearly.

Postcard final

Books Marks.

Adding another simple item to my range, book marks, can't go wrong with these, every body uses them and they'll always come in handy. Again keeping the aesthetic running through but a little different to break it up a bit.

Sketch book.

Adding a sketch book to my range of deliverables for Introspective, the idea came to me after thinking back to Typo London. They gave tote bags away with various items in them such as book marks sketch books, and other additional books. Really easy add on for my range and a nice break from what I have so far. I did a few cover tests earlier and thought this was gave the book a nice balance, I would be nice to have similar but different covers for this and the conference guide

Pagination.

Having sorted out the chapters for our book me and Will did a quick pagination sketch, the chapters will be;
- Intro
-Culture
- Mythology
- How they were built
- Intricacy of design
- Other theories

Screen prints.

Cover tests.

Experimenting with a few layout designs for the front cover of the 'conference guide' for Introspective, this cover will also be used for the sketch book. Again I want to vary the application of the brand whilst maintaining the same aesthetic.

Final Posters.

Final poster designs, with the chosen colour ways. I've applied the colour to a specific grid, so orange for the + grid, blue for the squares and green for the circles. The colour choice has been made due to the colours being simple and easy on the eye, pastel colours seem more fitting for this project as vibrant colours would create a lot more visual noise. I will also use the different grids to represent adult, senior, and student tickets/nametags.

Printed range.

Printed Tickets.

More test prints, this time the tickets I feel the strip along the bottom works best as it varies the brand and doesn't keep the same static visual across the range.

Printed Posters.

After printing the posters out I've decided to stick with my initial choice and keep the centre grid as it's simple without as much visual noise as the others.

Ready for print.

Printed Publication.

Final postcard.

Name tag test.

A few name tag design variations, trying to apply the brand varied over my range, increasing the size of the grid to give the brand a wider aesthetic. my favourite is the single strip along the bottom, this also works really well with the tickets. The colours aren't correct for these yet but I will apply them properly once I've chosen which one I'll use.

Tickets test.

These were a pain to design, changing format is like entering a foreign country, this being a format I've never worked with before either, any way I'm quite happy with some of these. I'm going to print out the variations to get an idea of which is more appropriate. I'm really happy with the way the grid interacts with the QR code on some of them.

Circle cuts.

Circles cut out from the screen prints to use within the publication.

Colour.

Experimenting with a few colour variations, I'm liking the green orange and blue combination, the purple seems to feminine and the red to bold.

Publication cover.

Having been to Typo London last year it was a great bit of past primary research, if there's such a thing which gave me a chance to see what a lecture series would be branded like. Having said that a great deliverable would be a publication running the audience through lecturers, schedules and other any other information they might need. I thought I would be designing more publications this module but a couple of my briefs ended up becoming more than just that so this is a great opportunity to get some layout design in. The covers are my favourite variation of the grid so far, I'm not sure which one I prefer so I'm going to print them out to get a better idea.

Postcard Vectors.

With the last batch of postcards looking a little bland and considering the vector imagery on the invoices and letterheads working so well, I felt applying that aesthetic to the postcard would help a lot. It breaks up the page, brings in a new aesthetic and balances the postcard, I just wish Richard had more projects photographed so I could mock up more. I'm going to get some stock images from the internet to mock the final postcard series up.

Postcard Image side.

A few variations for the reverse side of the postcard containing a full image of the project with the title and logo, The reverse side will have a close up and a short description of the project. I really like the format I'm working with, it allows me to create nice visuals on a budget with high impact. I had a talk with Richard a few days ago and he loved the idea.

Postcard variants.

As Richard will constantly be updating his 'portfolio' or publication I decided to create a pack in which his work is showcased in post card formats rather than a publication, this allows him to change it when nessecary and also makes it very easy for me to create new additions when needs be. This format is a very cost effective way of approaching the problem as it wont have to be bound and can easily create a high impact sophisticated look.

These are some variations of the post card, I have been working with a copy writer here at the beautiful meme which has been brilliant in refining context for this brief. working with professionals in general here has been a huge help, I haven't received an ounce of positive feedback once but thats what I love about it, they never tell me what to do but instead constantly make me question the decisions I'm making about the brief.

These designs are based more so on the initial message when opening the promotional pack, as of yet I'm unsure weather this will be something Richard will give out or something he can keep on his person to show clients if they approach him.

Flyers test.

Beginning to apply the designs to other collateral, fairly similar design to the posters, but trying to vary the grid across my range in order to create a wider brand. To be honest I'm still happiest with the standard layout it's structured and straight to the point no 'visual noise' or over complication. I still need to add another aspect to the design to round it all off, it seems like it's missing something.

Invoices.

Applying the logo and aesthetics to the invoice, as I said earlier I need to find an aesthetic to apply to my range. I like the idea of using simple vectors of his work, particularly his floating shelf, I love the curves it creates and I think it works with the logotype really well.

Colour variations.

After selecting my preferred layout I wanted to test different colour variations, I'm still leaning toward pastel colours as it seems more fitting with the designs, greys and other natural colours seem to obvious and lack the impact of the colour. The audience is students also which will be much more attracted to vibrant designs.

Letterheads.

Experimenting with letterhead designs, I need to find an aesthetic I can carry across the brand. With the WA being the focus of the logotype I feel it could be applied across my range but people may confuse the WA for being his initials. I'll be printing these out later to see which is more appropriate.

Publication with images.

Business Card Annotation.

My range of business card variations I much prefer the logo centralised but slightly larger than on my printed ones. I would like to emboss the business card to add a bit of sophistication to the project as Richards audience is 40 - 60 year olds.

Publication new cover.

Business Card test.

A small selection of business card layouts from InDesign, I'm will be printing the full variations out to annotate them shortly, I have experimented with Richard within the logotype just to see how it sits on a business card but I doubt it will be used for the final design.

Type & Image 2.

More variations of the promotional posters for the event, trying different compositions with the layout of the grid and applying more type, personally I don't think the extra type or varied layouts work. I was much happier with the solid layouts and composition, this isn't an event that should be focusing on non conformed design, it should be stripped back the same as the Architecture.

Type & Image.

Testing the new grids on posters with the information of the event, really happy with some of these I want to keep the design structured and simple to maintain the Swiss aesthetic, I'm going to fix up the designs a little by moving the graphic up and trying some type on the bottom so the artwork doesn't seem to fall off the page.

Finalised Logotype.

Finally got around to refining the logo and really happy with the result, I will be showing Richard mid week to see how he feels about it. Hopefully he'll be happy with it and no problems, now to start apply the logo and building a brand.

Final Posters.

Promo pack.

A few initial sketches for different ways of delivering Richard's promo pack, I need to find a cost efficient way as he doesn't have much money. The idea of a postcard pack that doesn't need to be bound seems more fitting and its something the client can hold and flick through to.

Chosen Logotype.

Having spoken to Richard we decided the Swales alone would work best, the two differences in flow of the type doesn't match and looks a bit mix and matched. I'm really happy with the subtlety of the link between the letters and think it represents Richards work. Looking at the three different weights I feel bold works best, now I just need to refine the logotype.

Final Flyers.

Refined grid.

As stated in an earlier post the other grids were to all over the place (for want of a better word), this approach gives a more solid design to the project I have yet to apply type to any of these as I'm in a rush but I'm sure this will work much better. The type I'll be using will be considered and applied in a structured manner, I'm unsure of colour as of yet I'm thinking pastel colours to give an authentic feel, again similar to that of 60s-70s design.

Information which will be needed is;

- Name of event (Introspective)
- time/date
- location
- price (where to buy tickets also
- what the event is (architecture lecture series)

Logotype.

Having reviewed my logo ideas, I feel these two are the strongest for both Richard and Swales. Although I feel Swales works best alone, for I think the flow of the C to the H in Richard represents more of a liquid substance. I'm going to have a meeting with Richard later this week in which I will ask him which he prefers.

Final Website.

Merged grid.

Playing around with the grid I created in compositions with some initial type over them. I like the grid but I don't feel I've been applying it properly, it feels very mix and matched which is nothing like the swiss style, the artwork needs to be more solid and considered. I'll need to refine the grid and create some variations also. The type doesn't seem to work either, I'm going to use either helvetica or Univers LT Std as these were used a lot within international typographic design.

Introspective poster

Using circles in the designs instead of the squares, this doesn't seem to fit as well I think the square designs contain more structure and seem more graphic which is more what this project is about the typeface doesn't seem to work either. I will experiment using the grid but with a more solid designs I feel the circle over complicates the design.

Swales. Digital annotation.

I printed the logo development and ideas out to get a better idea of which ones work best, also annotated them to see which combinations of 'Richard' and 'Swales' work best together. I want to use the Richard which is large combined with an interestingly linked 'Swales'. At the minute I like the way the W flows into the A in swales.

Flyers test 2.

Playing around with more flyer tests, this time with them stickin to a similar design to the posters, at first I thought it would be nice to use the same graphics but I like the idea of having the graphic corresponding to the size order of planets and suns. The bigger deliverables having sun graphics and smaller ones having planet graphics.

2nd Grid.

After researching patterned grids and other similar artworks I decided to try combining 3 seperate grids which when aligned properly form a solid. This represents the perceptual therapy in chaos, by shifting the grids away from each other I create 5 different patterns, with the solid centre being the minimal houses within the chaotic cities. I really like the visuals this creates, the solid simple graphic fits in with the swiss typography style I want to create for this brief.

Chaos.

Going off the quote 'perceptual therapy in chaotic surroundings' I wanted to create a posters that juxtaposed the two, showing some form of chaotic artwork which held a calm centre that the type/information could sit in. This is one idea I have been developing, I'm not really happy with the outcome but using a grid chaotically is an idea I'm fond of for this project. I'll get back to the sketch book to see if anything else comes to mind.