ByKato.

The Danish furniture design studio byKATO wished to reinforce their Scandinavian roots and a design philosophy called ‘Everyday object solutions’. In this case, we created logo, visual identity and the overall creative direction for the brand.

Brunswicker.

The furniture designs created ‘byKato’ are unlike any of the previous designers, therefore the brand identity is and reflects the practice. With all the previous identities we have found natural colours and structured logo forms. ByKato creates simple structured forms with a wide range of colour choice, sometimes giving the furniture a plastic feel. This aesthetic is carried across through the use of different tints of teal and a more playful friendly design. The identity represents a product which would sit comfertably in a family home.