Matthew Hilton is one of the most important and influential modern furniture designers in the UK, having established his reputation working for the likes of Habitat, SCP and Case. This identity was designed to support the launch of his own critically acclaimed personal range of furniture. The bold nature of the marque reflects his strong idiosyncratic vision.’
The unusual forms of his products are presented really well through his brand idenity with the logo form correlating with the various obscure angles found throughout his range. The stock choice used fits perfectly with his neutral choice of materials within his works. The identity gives the impression of a contemporary experimentive perfectionist. The bold colour used on the poster creates a high impact and gives a bold impression of Mathews work.
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