Tuesday, 26 February 2013

Richard Swales.

Rationale.

Create a brand identity for Richard Swales, a mature furniture making student from Leeds College of Art. Focusing on his approach to creating designs with hidden aesthetics through the use of natural materials. The structure of his designs usually have a fluid aesthetic apposed to a geometric one. 

He also often creates interesting connections between different materials such as, stone looking pebbles made from polished wood.

Brand name would either be, Richard Swales or his nickname Swallow.

Deliverables; Logo design, business card, letterheads, invoices, compliment slips, look book

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