Mock Website/iPhone

Website/iPhone

Ready to Print

Envelope.

Postcard final

Final postcard.

Postcard Vectors.

With the last batch of postcards looking a little bland and considering the vector imagery on the invoices and letterheads working so well, I felt applying that aesthetic to the postcard would help a lot. It breaks up the page, brings in a new aesthetic and balances the postcard, I just wish Richard had more projects photographed so I could mock up more. I'm going to get some stock images from the internet to mock the final postcard series up.

Postcard Image side.

A few variations for the reverse side of the postcard containing a full image of the project with the title and logo, The reverse side will have a close up and a short description of the project. I really like the format I'm working with, it allows me to create nice visuals on a budget with high impact. I had a talk with Richard a few days ago and he loved the idea.

Postcard variants.

As Richard will constantly be updating his 'portfolio' or publication I decided to create a pack in which his work is showcased in post card formats rather than a publication, this allows him to change it when nessecary and also makes it very easy for me to create new additions when needs be. This format is a very cost effective way of approaching the problem as it wont have to be bound and can easily create a high impact sophisticated look.

These are some variations of the post card, I have been working with a copy writer here at the beautiful meme which has been brilliant in refining context for this brief. working with professionals in general here has been a huge help, I haven't received an ounce of positive feedback once but thats what I love about it, they never tell me what to do but instead constantly make me question the decisions I'm making about the brief.

These designs are based more so on the initial message when opening the promotional pack, as of yet I'm unsure weather this will be something Richard will give out or something he can keep on his person to show clients if they approach him.

Invoices.

Applying the logo and aesthetics to the invoice, as I said earlier I need to find an aesthetic to apply to my range. I like the idea of using simple vectors of his work, particularly his floating shelf, I love the curves it creates and I think it works with the logotype really well.

Letterheads.

Experimenting with letterhead designs, I need to find an aesthetic I can carry across the brand. With the WA being the focus of the logotype I feel it could be applied across my range but people may confuse the WA for being his initials. I'll be printing these out later to see which is more appropriate.

Business Card Annotation.

My range of business card variations I much prefer the logo centralised but slightly larger than on my printed ones. I would like to emboss the business card to add a bit of sophistication to the project as Richards audience is 40 - 60 year olds.

Business Card test.

A small selection of business card layouts from InDesign, I'm will be printing the full variations out to annotate them shortly, I have experimented with Richard within the logotype just to see how it sits on a business card but I doubt it will be used for the final design.

Finalised Logotype.

Finally got around to refining the logo and really happy with the result, I will be showing Richard mid week to see how he feels about it. Hopefully he'll be happy with it and no problems, now to start apply the logo and building a brand.

Promo pack.

A few initial sketches for different ways of delivering Richard's promo pack, I need to find a cost efficient way as he doesn't have much money. The idea of a postcard pack that doesn't need to be bound seems more fitting and its something the client can hold and flick through to.

Chosen Logotype.

Having spoken to Richard we decided the Swales alone would work best, the two differences in flow of the type doesn't match and looks a bit mix and matched. I'm really happy with the subtlety of the link between the letters and think it represents Richards work. Looking at the three different weights I feel bold works best, now I just need to refine the logotype.

Logotype.

Having reviewed my logo ideas, I feel these two are the strongest for both Richard and Swales. Although I feel Swales works best alone, for I think the flow of the C to the H in Richard represents more of a liquid substance. I'm going to have a meeting with Richard later this week in which I will ask him which he prefers.

Swales. Digital annotation.

I printed the logo development and ideas out to get a better idea of which ones work best, also annotated them to see which combinations of 'Richard' and 'Swales' work best together. I want to use the Richard which is large combined with an interestingly linked 'Swales'. At the minute I like the way the W flows into the A in swales.

Swales. Digital development.

Playing around with a few variations corresponding to the idea that Richards work has a natural flow within it, I wanted to create a natural flow between some of the letter forms. I felt it would be easy to achieve more variations on the computer than by hand, these are some I have so far.

Rs Logo sketch.

Playing around with a few logo ideas, seeing if any thing comes, I'm liking the idea of connecting the letter forms together but I'd like to experiment with his full name more and 'Swallow' which he said was his nickname.