ByKato.

The Danish furniture design studio byKATO wished to reinforce their Scandinavian roots and a design philosophy called ‘Everyday object solutions’. In this case, we created logo, visual identity and the overall creative direction for the brand.

Brunswicker.

The furniture designs created ‘byKato’ are unlike any of the previous designers, therefore the brand identity is and reflects the practice. With all the previous identities we have found natural colours and structured logo forms. ByKato creates simple structured forms with a wide range of colour choice, sometimes giving the furniture a plastic feel. This aesthetic is carried across through the use of different tints of teal and a more playful friendly design. The identity represents a product which would sit comfertably in a family home.

Mathew Hilton

Matthew Hilton is one of the most important and influential modern furniture designers in the UK, having established his reputation working for the likes of Habitat, SCP and Case. This identity was designed to support the launch of his own critically acclaimed personal range of furniture. The bold nature of the marque reflects his strong idiosyncratic vision.’

The unusual forms of his products are presented really well through his brand idenity with the logo form correlating with the various obscure angles found throughout his range. The stock choice used fits perfectly with his neutral choice of materials within his works. The identity gives the impression of a contemporary experimentive perfectionist. The bold colour used on the poster creates a high impact and gives a bold impression of Mathews work.

Spin.

Froystad + Klock

Frøystad+Klock is a nor­we­gian fur­ni­ture design duo based in Oslo, branded by Heydays!

This brand warrents an identity that appreciates the wonderfully simple products created and the combination of materials used. The stock choice being nuetral and friendly allows the circles to stand off page, promoting the range of materials used throughout their various products and giving the brand a beautiful identity. The simplicity of the promotion pack also allows the product speak for it self without the need for any unnecessary visual noise.

Tatsuya Akita.

‘Based on the even spacing of the letter A within his name, we created a customised logotype and a grid structure which can be used as a modular display tool for his products either in-store or online.’

A beautiful piece of branding from Founded Studio. Showing appreciation to Tatsuya’s approach to design through a structured system which also resembles materials used in his practice and his minimalist approach to creating design. The pieces are clearly bespoke pieces just like the branding, I am still in the process of developing a concept for my furniture brief. Being on this placement is helping a lot as I am receiving a good amount of feedback along during the development of my briefs.

Askeroths trappor och räcken.

‘September 2012. Corporate identity and stationery by bedow for Askeroths trappor och räcken — a small Swedish manufacturer specializing in custom built stairs and railings.’

Unfortunately I cannot seem to find any online presence or any work other than this image. So I won’t be able to compare the brand to the full range of products. If this product is anything to go by I can imagine the rest of their work to be just as contemporary and minimal as this. The brand being stripped down to it’s most simple form representing the extremely minimal work the produced, whilst using red to create impact and grab your attention works very well.

Hudson shoes.

Lovely little promotional pack design by Iya Studio for Hudson Shoes. I've been thinking of designing a promotional pack for Richard Swales, a mature furniture student from Leeds college of art. He uses really interesting materials and a very abstract approach to creating his design which already gives me a lot to work with in terms of stock and aesthetics. Luckily he told me he would be working free lance and is in the midst of finding a space to create his work so I won't be designing for no reason, he needs to get himself out there and a promotional pack is perfect for his practice.

I really like the simplicity of the single cards to show off the work, this is something I would like to do as each of my clients projects will have a unique approach and aesthetic.

Plow.

I found this project earlier today by a studio called 'Perky Bros LLC', I'm not a great fan of their work as a whole but this project really stood out to me. The approach taken was to create aesthetics around the company name 'Plow', utilising natural stock choices and colour plans, whilst bringing in a structured aesthetic on the design side to balance the look. Also including small details throughout the stationary gives the project more of an identity as apposed to just creating a logo and applying it, something I will be taking into account when designing for my wine and furniture branding.

http://www.perkybros.com/project.php?id=39